They can’t all be winners…

Not everything we create makes it to the top. Maybe you missed the mark. Maybe the client just liked another concept better. Maybe they just wanted to combine elements from 12 concepts into one 😉. At the end of the day, someones getting cut from the team. It happens. But we still put a lot of work into those ideas, and they can show great thinking, so why just let them die to never be seen again? Let’s celebrate those hidden gems.